25 Coffee To Go / Landing page webdesign
The website design is minimalist, emphasizing the simplicity and convenience of the brand. The main emphasis is placed on the contrast between light and shadow with the help of counterforms - clear geometric lines and shapes that create visual harmony and ease of perception. The color palette is warm, using natural shades of coffee - from light beige to deep dark brown, evoking associations with aromatic coffee.
The idea: To emphasize the “to go” philosophy, where quality and speed of service go hand in hand with aesthetics and minimalism. The website should create an atmosphere of comfort and remind of quick but pleasant coffee breaks.
Implementation: The main screen contains a minimum of text - the brand name, a short slogan and info, and a CTA button for delivery. Large images with an emphasis on coffee cups are used. Counterforms help to create dynamics and visual interest. Intuitive navigation makes using the site as convenient as possible for quick orders.
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