Capro Functional Wear
Capro is a men’s wear brand that embodies strength, confidence, and rugged elegance. It draws inspiration from the ibex, known for its agility and resilience, symbolizing the modern man’s ability to overcome challenges while staying grounded in style.
Currently, Capro faces the challenge of differentiating itself from other rugged menswear brands. Its identity design may struggle to communicate its unique mix of functionality and urban sophistication, limiting its ability to fully resonate with a younger, more fashion-forward audience.
