Wingle – A Unique Dating Experience
Wingle is a modern dating app that offers users the opportunity to find love, friendship, and connections based on their location, preferences, and shared interests. The app’s UI/UX design ensures an intuitive, user-friendly experience while maintaining a sleek and engaging interface. This case study highlights Wingle’s design process, key features, and user interaction flows.
Goals & Objectives
Primary Goal: Create a seamless, fun, and easy-to-use dating platform
Secondary Goal: Increase user engagement through personalized features, such as location-based matches, interests, hobbies, and profile customization.
Overview:-
Dating apps are often cluttered, making it difficult for users to find connections easily. Users want a smooth, engaging experience that allows them to find meaningful matches with minimal effort. Our challenge was to balance a simple, engaging interface with features that make users feel empowered and connected.
Research & Discovery:-
80% of users valued an intuitive interface.
70% wanted personalized features like location-based recommendations and common interests.
Users craved visual clarity with minimal steps to browse profiles, match, and chat.
User Flow & Journey
The user journey for Wingle was designed to ensure simplicity and efficiency. Here’s the step-by-step breakdown of the primary user flow:
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