Good Hotels boutique hotels chain logo design: GH monogram halo

Logo design exploration for Good Hotels, a boutique hotels chain that offer high-quality, affordable accommodations, with automated check-ins and daily cleanings, no on site amenities, and always located in the heart of downtown locations close to bars, restaurants, coffee shops, etc. Hotel buildings are historic or have charm to them.

The logo shows a GH monogram with the G also representing a halo. Unused direction.

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Alex Tass, logo designer
Hello! I am Alex, freelance logo & brand identity designer.
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