Salt Lake Corazón

Client: Miller Sports + Entertainment

Project: Béisbol en Salt Lake

Summary: RARE Design was tasked in naming, developing a brand identity, and developing a website for the first inaugural Béisbol en Salt Lake event in Salt Lake City - a trailblazing event that showcases some of the top talent from Mexico, Los Venados de Mazaltan and Los Charros de Jalisco of La Liga Mexicana Pacifica. MS+E continues to lead the industry in its connection to hispanic heritage and sports by giving its people what they want: Beisbol.

Website: https://beisbolensaltlake.com/

This post showcases the primary identity system created for the event. Owning the unique hispanic heritage that is deeply embedded in the Salt Lake community.

Many thanks to https://madg.com/ for helping the RARE crew bring this brand to life in web application.