Amy Cory Logo

My sister works in the media and has worked for various Universities in the UK; she's had an amazing and varied career, ranging from managing the social media for the Richard III internment to creating a video for HeForShe that Emma Watson acknowledged and tweeted.

Over the years we've attempted creating a brand and website for her but have never got it quite right. The difficultly always lies in being influenced by her girly personality but still remaining professional.

We decided to try again and spent a hack weekend together and this is the logo I created. Amy was keen to use a handwritten font and I chose Smoothly because it had a nice flow and seemed friendly but still felt neat. Cory's a bit of a nightmare to get right so I opted for the sans version of Smoothly.