Saint Patrick leaflet 2022

Context

Whiskies du Monde is a creator, importer and distributor of top-of-the-range spirits from the four corners of the globe. As part of the promotion of their range, Whiskies du Monde produces promotional leaflets 3 times a year. St. Patrick's Day, Father's Day and Christmas. Our mission is to produce an impactful and original identity for each new version of the leaflet.

The main target of the promotional booklet is wine merchants. The visual must be attractive and reflect the promotional season, but also reassuring.

For the St Patrick leaflet, we created a slightly more elegant version of the leprechaun, a spooky leprechaun drawn from Irish folklore.

The main typeface used is Priori Sans.

Custom typography was designed to accompany the visual.

The design gives it a vintage yet modern feel.