Pruning Festival Key visual 2022 Gérard Bertrand

The Pruning Festival (Fête de la Taille in French) is held every year by the Gérard Bertrand group to celebrate the pruning of vines and to offer optimal growth and harvesting. We assisted the communications team in creating the key 2022 visual for the event.

We created a minimalist, feminine illustration, representing the renewal that follows the pruning of the vines under the protective light of the lunar star. The vineyard is located in the Languedoc region of southern France, close to the sea. The event takes place between late autumn and early winter, so we've chosen warm, orange seasonal colors against a nocturnal backdrop.

The Masterclass Booklet

The Masterclass booklet features an illustration specially created for this part of the event, where the estate's finest wines are tasted.