Maneo Skincare Rebrand & Packaging Design

Introducing the full rebrand and packaging design for Maneo, a science-backed skincare brand. Our goal was to create a minimal, clean design that reflects the clinical efficacy of Maneo’s products while appealing to urban and suburban consumers aged 25-45.

Project Highlights:

  • Packaging Design: Clean, white bottles with halftone graphic elements in soft, distinct colors for each product line:

    • Acne: Mint green (#a7d6ba) for a fresh, healing vibe.

    • Aging: Lavender (#a58ac8) for a luxurious, rejuvenating feel.

    • Hydration: Cool blue (#7fd1e5) for moisture and refreshment.

  • Logomark: The lowercase "m" from the font Museo Moderno, altered with a "+" symbol in the middle to subtly nod to the science behind skincare. This logomark fits perfectly into the wordmark "maneo," creating a cohesive and versatile brand identity.

  • Color Psychology: Each color was carefully chosen to align with the product's purpose while maintaining a clinical and professional tone.

Our design focused on blending the minimalist beauty of skincare with scientific precision, creating a brand that’s as effective as it is beautiful.

Let us know what you think in the comments!

A lineup of three Maneo skincare bottles displayed on an angled shelf.
A close-up of the Clear As Day Acne Serum from the Maneo skincare line.
A close-up of the Wrinkle Warrior Renewal Cream from the Maneo skincare line.
A close-up of the Glow On Hydration Booster from the Maneo skincare line.
The Maneo wordmark on a neutral background, featuring the brand’s modified lowercase 'm' with a '+'
A minimalist black-and-white rendering of the Maneo logomark—a modified lowercase 'm' with a '+'
Austyn McFadden
Founder, Vaughn & Co.
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