Rebranding & Social Media Template

Logo Refinement & Social Media Content Design for JGO

JGO, an Iraqi apparel brand, approached me to address some concerns with its existing logo. While they loved the overall design, there was room for improvement. After reviewing their business needs and the current logo, we focused on refreshing the logo to make it more polished and professional.

The original logo was well-executed, but some elements needed refinement. The tagline, "Iraqi Brand," used a generic sans-serif font that lacked uniqueness. we created a custom logotype that better reflected the brand’s characteristics. Additionally, we fine-tuned the existing shapes, making them more geometrically accurate and visually appealing. These subtle adjustments resulted in a more refined and cohesive logo.

Once the logo refresh was approved, I identified a need for consistent branding across platforms. To address this, I developed a comprehensive color palette and typography guidelines to ensure seamless brand identity across all media. The client requested a minimalist, straightforward approach for the social media content.

Following this direction, I designed 8 reusable social media templates, aligned with the brand’s aesthetic. These templates provide a cohesive look for future posts while maintaining the client's desired simplicity.

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