What's the brief?

I was hired to create a brand image for a car dealership.

The brief was for a luxurious, sporty identity, with a clue to the identity of the company's two founders, whose names both begin with the letter A.

The brand's origins lie in the heart of the Vosges mountains in France. It was important for me to accompany this logo with a touch of raw nature, as well as a reminder of those long mountain roads that motor sports enthusiasts love so much.

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