Potato bistro takes a new approach to traditional recipes

Groole is a restaurant serving jacket potatoes in a heart of the city of Warsaw. Crispy baked potatoes from local farmers, followed by seasonal fillings and toppings according to your choice. Groole is officialy certificated as gluten free restaurant.

We were asked to design and develop Groole's new website. The main objective was to optimize customer's journey for online and offline clients.

Visibility of menu and clear information about ordering was crucial for digital experience. Customers visiting the restaurant found QR code stickers placed on tables. The QR code links directly to a menu page on the Groole website.

We worked to convey a clear brand message, brand values and products' features. Photos of food and bright colours played a significant role. During process of UX and UI design we created multiply versions of flow, customer journey and wireframes. Final design was created in aligned with Groole's brand identity.