AMI SHROFF | Website Design, Presentation Design

AUGUST | 2024

CATEGORY: Website Design, Presentation Design

IN COLLABORATION WITH: Tanvi S.

CLIENT: Ami Shroff

IMAGES USED ARE A PROPERTY OF THE BRAND

WEBSITE LINK: https://amishroff.com/

THE BRAND:

Ami Shroff was a trailblazer in the field of flair bartending in India, with over 20 years of experience. The portfolio website aimed to reflect Ami’s pioneering role in the industry, showcasing her expertise, achievements, and the vibrant art of flair bartending and contact juggling. The goal was to create a modern, professional, and engaging online presence that highlighted her unique skills and attracted potential clients and collaborators. Additionally, the portfolio website featured a downloadable portfolio, providing an easily accessible and comprehensive overview of her work and accomplishments.

THE DESIGN:

The website was designed in mind keeping Ami Shroff’s personality and catering to her needs. The primary objective was to maintain a simple, user-friendly, yet distinctive design. For Ami Shroff, it was deemed most appropriate to select colors from that suited her vibrant mood, as well as her profession, supplemented by blue shades to evoke the concept of moody yet an approachable, fun bartender. Navigation was streamlined, with each page featuring a straightforward vertical scroll, reflecting the scimplicity and essence of Ami Shroff herself.