Stellar Brand Identity – AI-Powered Chatbot Tool
Stellar, I designed the logo mark and developed the full brand identity, crafting a visual system that captures the essence of AI-powered innovation and seamless communication.
Logo Symbol:
The logo integrates the letter "S", with the white space forming the Stellar icon. This clever use of negative space reinforces the brand's name while symbolizing dynamic interaction and communication between AI and users.
Color Palette:
Lime Green: This signifies innovation, growth, and forward-thinking technology.
Deep Green: Evokes reliability and trust, key qualities for any tech solution.
Bright Yellow: Adds energy, positivity, and approachability, showcasing Stellar's user-friendly design.
Typography: The clean and modern typography strengthens the brand's tech-savvy image while remaining approachable and easy to read.
Brand Identity:
The overall identity is bold, innovative, and user-centric, using vibrant color contrasts and fluid shapes to symbolize Stellar’s ability to make conversations smarter and smoother.
The use of lime green paired with deep green communicates a balance between cutting-edge technology and dependable service.
This comprehensive brand identity positions Stellar as a leader in AI-powered communication tools, highlighting its capability to transform interactions with intelligent, easy-to-use solutions.
