Project Overview:

I undertook a complete redesign of the kindergarten’s website to enhance its online presence and improve user experience. The primary objective was to create a modern, engaging, and user-friendly platform that would attract new customers and reflect the school’s values.

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Gain Points

Modern Visual Design: A fresh, vibrant design that appeals to parents, creating a warm and welcoming online environment that reflects the kindergarten’s nurturing atmosphere.

User-Centered Layout: Streamlined navigation to ensure potential customers can easily access essential information, such as admission procedures, programs offered, and contact details.

Responsive Design: Fully optimized for various devices (desktop, tablet, and mobile) to provide a seamless user experience across platforms.

Lead Generation Focus: Integrated clear calls-to-action (CTAs) such as online inquiry forms, and a "Book a Tour" feature to convert visitors into potential clients.

Content Simplification: Simplified content structure with easy-to-read information and dedicated sections for curriculum, staff profiles, and testimonials.

Market Analysis:

I conducted a thorough market analysis to identify trends, competitors, and customer needs in the education sector. Based on this research, I tailored the design to not only stand out visually but also provide a competitive advantage by improving accessibility and ease of use for parents.

Tools Used:

- Figma (or Adobe XD/Sketch) for wireframing and high-fidelity prototypes

- Adobe Illustrator for design assets