Game fraction' selector

The second page of this website is dedicated to fractions, for each of them we came up with distinct branding.

We've worked on creating different emotional and memorable impressions for each fraction on this page. Each section has specific reasons for the style approaches that we used. For example, the branding of Strafe Witnesses is based on giving users a church-like feeling, but not a regular one. Instead, we aimed for a more unconventional approach with some elements that might feel a bit unconventional or cult-like.

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Evgenii Kochurov
Designing for impact: 13 years of user-centred creativity
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