1-2Cash, branding, app
Reinforcing brand visuals with motion
When developing a brand, it's crucial to consider how it will come across in digital spaces. By incorporating motion into brand elements, we can create a cohesive design language that resonates with our audience and consumers. In the case of the "1-2 Cash" app, we took a new approach by bringing the entire user interaction to life, aligning our design and motion to create a strong and memorable brand impression. This not only boosts user engagement but also enhances brand recognition and loyalty in the competitive digital marketplace.
The full presentation you can find there.
