La Famiglia Margherita – Italian Flavors in Design

Overview:

A complete brand package, including naming and logo, was developed for the pizzeria “La Famiglia Margherita”. The project, combining classic Italian tradition with modern trends, creating a unique image for the new establishment.

Naming:

The name “La Famiglia Margherita” was chosen to reflect the authenticity of Italian cuisine and the spirit of tradition. “La Famiglia” (Family) emphasizes the importance of family values and a cozy atmosphere. “Margherita refers to the classic Italian pizza, which is a symbol of traditional Italian cuisine. The name reflects the desire to maintain high quality and traditional taste.

Logo development:

The logo of the pizzeria “La Famiglia Margherita” is a unique character: a slice of pizza holding a stick and a glass. This character symbolizes the traditions of Italian cuisine and adds a touch of playfulness and uniqueness.