Concept for an advertising campaign

Concept for an advertising campaign

Concept for an advertising campaign from the Baden-Baden thermal complex. According to the terms of the promotion, when buying one adult ticket, a schoolchild entered for 555 rubles, and also received bright stickers for the diary.

The main slogan of the promotion: «Swim before school». With the help of ChatGPT, I developed additional slogans to create a whole series of advertising posters.

The poster design imitates a school chalk board. Photos are added in the form of photo cards attached to the board, which creates the illusion of a school album. And the advertising slogans are highlighted with a chalk texture, as if they were «written by hand».