A new age

A few months ago, we started feeling that the current Treseiscero no longer represented us. It conveyed certain values that we didn't resonate with.

It had been two years since we last updated our brand and website's visual identity.

A brand is nothing more than a representation of the people behind it. And over time, people evolve, embody new values, and so does the brand.

It was time to pause and reflect.

We wanted to leave behind certain values without losing our essence. With this in mind, the new Treseiscero was born: a mini Webflow boutique.

We want everyone who works with us to feel the warmth, closeness, attention to detail, and genuineness that a boutique conveys.

Our ultimate goal is to inspire our clients and their clients. Inspire and be inspired. Create an ecosystem of inspiration.

After laying out the strategy, branding followed. Questions flooded us: Do we need a new logo? A new name?

The answer was: yes and no.

We wanted to keep the name but update the logo to match the new strategy. We consider the name part of our essence.

After many rounds of revisions with the logo, we decided on a typographic logo that perfectly represented what we envisioned.

We paired this logo with a color palette that conveys a sense of premium quality, calmness, elegance, authenticity, and approachability.

We chose teal blues along with off-white to create a space on our website that invites new conversations and ideas.

To put the finishing touch, we selected a matching typeface.

It was love at first sight: Satoshi.

Here the new website: treseiscero.app