Brand Identity - Restaurant Baba's Kebab Shop Ulysses Design Co

Objective:

Baba's Kebab Shop is an elevated, fast casual, American Pakistani restaurant in Seattle. It offers a contemporary and creative take on a classic Pakistani Kebab. Baba's owner Shan reached out to us for brand identity for his new restaurant opening soon in 2024. Shan's goal is to create a premium, scalable visual identity that embodies the brand values; authenticity, consistency and community. 

Deliverables:

• Creative Direction

• Brand Identity 

• Merch 

• Collateral

Solution:

Baba in Pakistan is a term of endearment for older gentlemen. The concept we chose to develop into the final identity is a personification of this term. The brandmark is a simplified illustration that takes inspiration from this term. ​​​​The hand drawn logotype is inspired by art deco typography from the 1920s and has a premium feel. We have put the emphasis on ‘Baba’ which encourages the user to think of Baba as the person who owns the restaurant. This adds a personal touch. Baba's look and feel is authentic, trustworthy and approachable.

THANKS FOR VIEWING

To view our initial concepts for this project, click here.

View more work at ulyssesdesignco.com

Drop us a line at paul@ulyssesdesignco.com