Client

RDW Roofing

Role

UX Designer

Year

2024

Overview

To stand out in the roofing industry, RDW Roofing wanted to create a “WOW” factor on their website, something that could engage and educate potential clients—especially homeowners who are unfamiliar with roofing terminology. I came up with the concept of the Roofing Lifespan Tool, a visual and interactive experience to provide users with an understanding of common roofing terms and how different materials age over time.

Problem

Roofing can be an unknown and overwhelming topic for many homeowners, especially when it comes to understanding the specifics like ridge capping or roof tiling. The client needed a way to visually explain these elements while also differentiating themselves in the competitive roofing market.

Approach

I proposed an interactive tool that visually showcases the different stages of roofing wear and tear over time. The tool includes a toggle between sun and rain to represent Australia's most common weather conditions, allowing users to explore how their roofing materials might age under various climates. This approach simplified a complex topic, making it digestible for homeowners.

The client provided insights into the typical lifespan phases of a roof, and I worked with a graphic designer to develop custom graphics showing stages like cracking ridges and debris-clogged pipes. I project-managed the entire process, ensuring each phase was accurately represented and aligned with the client’s knowledge.

Solution

✷ Conceptualisation of Roofing Lifespan Tool: Designed to help homeowners understand unfamiliar roofing terms through a visual representation of how different materials age over 10 to 50 years.

✷ Weather Toggle Feature: Users can switch between sun and rain, showcasing how roofs would endure these climates, based on the Australian environment where the client operates.

✷ Custom Graphics: Managed the graphic design process to ensure realistic representations of roofing phases like ridge capping, pipe debris, and material degradation.

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If you'd like to connect or reach out, I'd be happy to chat:

ada.sardelic@gmail.com

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