Amplifai Health Branding

Project Summary

Hearing the unspoken. Amplifai is an innovative fictional AI-driven mental telehealth platform that detects mental health symptoms through vocal biomarkers in speech. I challenged myself to create a calming, modern, and dreamy visual identity that strikes the balance between technology and humanity. One that positions Amplifai as the go-to mental telehealth and wellness option for young Millennials and older Gen Z audiences. Amplifai leverages proprietary voice biomarker detection software to provide better patient support and care during telehealth appointments. Its fictional technology, when combined with its telehealth system, empowers remote patient monitoring to help more people get the right care at the right time.

Logo Icon

When we feel our best, that positivity radiates outward and creates a ripple effect on all other areas of our lives. For the logo icon, I was inspired by sound waves, the ripple effect in water when you throw a stone, and the idea of looking down at a puddle. Sometimes, the Sun shines after a rainstorm. The logo icon is meant to encapsulate that moment -- when you take a mental health walk, look down at a puddle, and see the Sun reflecting on its surface.

In shape psychology, circles evoke feelings of community (e.g., social circle, circle of friends, circle of trust, connection, inclusivity, harmony), unity (completion, eternity, endlessness, wholeness, infinity), and growth (the world is round after all). This is why I began my geometric explorations with circles and ovals and then played with their different proportions (halves, thirds, quarters, etc.) to create simple geometric sound waves. Then, by leveraging the radial and pathfinder tools in Illustrator, I constructed something new.

Color Palette

Inspired by the early morning golden hour and the glow of the Sun after a storm, this feminine-leaning color palette evokes feelings of tranquility, warmth, optimism, and compassion. When used as a gradient, the colors provide an airy and balanced look and feel.

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