Conversion-focused website for East Stuff

When it came to building the East Stuff website, we placed a key focus on user experience in order to capture and boost conversions.

We crafted a sitemap which focused on simplifying the user journeys to reach EAST STUFF’s products. This included introducing product categories to the homepage and reducing the amount of levels (or “clicks”) the user needed to make to reach individual products.

Simplifying navigation in this dissolves frustration in the user, resulting in a higher likelihood of converting them into a buyer.