Logo and Brand Overhaul Done For East Stuff

EAST STUFF is a leading purveyor of the finest bespoke and procured guest amenities and accessories for global, luxury hospitality.

They approached KIJO with a concrete brief; they needed a full rebrand and identity refresh to better reflect the luxury hotel market they supply.

We looked at luxury hotel door hangers, the initials of the brand (ES), and geographical implications of ‘East’. We were drawn into the latter; it felt distinctive and unique from other competitors.

We created a concept of a compass-inspired logo. When we offered this option to the client this resonated well with them.