Sleep Origin Rebrand

Sleep Origin is a newborn sleep consultancy in Dallas, Texas. Unfortunately, their brand was being slept on. They needed a refresh that was both enthusiastic and simple, highlighting Sleep Origin's ability to help even the most difficult babies sleep through the night. We started with their logo, creating a swaddled baby icon that could toggle into sleep mode. From there, we continued with a night-inspired colour palette, toggle-style business cards, and sleeping baby door tags, showing how a rebrand can wake up even the snooziest of brand experiences.