PARADOX OF CHOICE

Design based on the book: "The Paradox of Choice: Why More Is Less " by Barry Schwartz.

The central idea of Barry Schwartz's "The Paradox of Choice" is that while the freedom of choice is considered an essential factor for well-being, an excess of options can cause more anxiety and dissatisfaction than happiness. When faced with too many alternatives, we begin to fear making the "wrong" choice, which leads to indecision, paralysis, and regret. Rather than increasing our satisfaction, the multitude of choices creates a sense of overload and heightened expectations, making us feel less happy with any decision we make.

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