Bumbashot Brand Label Design

Goal: To create an engaging and vibrant label for Bumbashot, a unique fruit-based condiment that is a savoury spread infused with herbs and spices. The label should convey the product's versatility and appeal to a wide audience looking for innovative food pairings.

As the lead designer, my responsibility was to develop a visual identity that effectively communicates the uniqueness of Bumbashot. From initial concept sketches to final execution, I handled the creative direction, colour selection, typography choices, and overall layout to ensure that the label aligns with the brand’s vision and stands out in a competitive market. The design also needed to consider practical elements like readability, nutritional information, and regulatory requirements for food labeling.

For more details on this project, check out this shot.