Client

Spray Foam Insulation Tasmania

Role

UX Designer

Year

2023

⬇️ Full homepage at the end ⬇️

Overview

Spray Foam Tasmania required a modern web presence to highlight their energy-efficient insulation services across Tasmania. The goal was to design a simple, user-friendly platform that encouraged potential customers to easily explore the services and get quotes, while presenting the company as an expert in the industry.

Problem

Potential customers were unaware of the benefits of spray foam insulation, and the previous website lacked the modern design and usability needed to reflect the brand’s professional standing. Spray Foam Tasmania needed a website that clearly showcased their residential and commercial services in an approachable way.

Approach

I aimed to simplify the user experience by organising the content into clean, navigable sections. The website’s layout guides users to discover key information without overwhelming them. The primary focus was on making it effortless for users to request quotes, while promoting the company’s full range of services.

Solution

The final design resulted in a minimalist, responsive website. Key details about residential and commercial insulation services were presented clearly. A prominent call-to-action (CTA) for getting quotes is always accessible, ensuring users can take action from anywhere on the site. The copy was refined to be direct, with a focus on the tangible benefits of insulation, positioning the company as a trusted local provider.

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