Bumbashot Label Design

Goal: To create an engaging and vibrant label for Bumbashot, a unique fruit-based condiment that is a savoury spread infused with herbs and spices. The label should convey the product's versatility and appeal to a wide audience looking for innovative food pairings.

As the lead designer, my responsibility was to develop a visual identity that effectively communicates the uniqueness of Bumbashot. From initial concept sketches to final execution, I handled the creative direction, colour selection, typography choices, and overall layout to ensure that the label aligns with the brand’s vision and stands out in a competitive market. The design also needed to consider practical elements like readability, nutritional information, and regulatory requirements for food labeling.

Design Strategy

The design for Bumbashot’s label draws on bold, contrasting colours and modern typography to reflect the product’s unique fusion of flavours. The aim was to create a visual identity that stands out on the shelves while also conveying a sense of freshness, creativity, and gourmet appeal. The circular motif symbolizes versatility and is an ode to it's primary ingredient: dried apricot. Bumbashot can be used in a variety of culinary settings, from charcuterie boards to savoury sandwiches, therefore creating a label that is bright and bold will keep it at the forefront of any kitchen.

Colour & Typography

The label features a vibrant teal and orange colour scheme that represents both the freshness of the ingredients and the boldness of the flavour profile. A secondary alternative deep purple was used to create a visual contrast that draws attention to the product name and key information.

A modern, sans-serif font DIN Condensed Bold was selected for the primary brand name. The body copy of the label features Filson Soft for further clarity and readability. The playful arrangement of the product name encircled with an apricot aims to add a fun and dynamic feel, while the clear, straightforward body text provides important product details like ingredients, nutritional value and more.

Reflection

The Bumbashot project was an exciting opportunity to combine creativity with strategic branding. Through this design, I aimed to capture the essence of a flavourful and versatile product while also adhering to the brand’s commitment to vegan, gluten-free, and innovative food solutions.

If you’re interested in discussing a design project or seeing more of my work, feel free to contact me or view more projects on my portfolio.