Apple iMessage fraud alert concept

What does it mean for a device to be truly 'intelligent'?

With Apple's big product announcement yesterday, filled with shiny new features, it seemed like the perfect moment to share an iMessage concept I created a while back and spark a conversation around it.

The idea is simple: flag malicious messages to prevent users from clicking dangerous links. It came from personal experience, in fact, after dodging multiple scams, I finally fell for one. Within seconds of sharing my card details, I knew something was off. I immediately contacted my bank and froze my card, avoiding financial loss, but updating all my linked accounts kept me busy for weeks. Reflecting on the scam later, I realized how convincing everything had been: the number, message, and website all seemed legitimate, bypassing my usual warnings.

After watching Apple’s keynote, I found myself asking again: what does it mean for a device to be 'intelligent'? Beyond productivity and creativity, true intelligence should help users make better decisions. AI shouldn't just respond to prompts; it should be woven into the operating system, like the device's conscience, quietly alerting you when something seems off. In a world where online scams evolve alongside AI, I believe smart devices can play a bigger role in keeping us secure.

What do you think are some hidden AI opportunities, both big and small, that we're not yet tapping into?