H2O GO - Automatic Teller Water Dispensary
Our User
H20 Go users are South Africans, that have access to running water in their household taps, but are not happy with it’s inconsistent quality and prefer to purchase treated water. They live busy and active lives. While there are options to buy bottled water from stores, H20 ensures they have easy access to quality water 24/7.
The Challenge
The initial challenge was to create the brand of H20 Go. The brand needed to catch the attention of people passing ATM locations, where the unit would be installed. The graphics and user interface would also need to guide the user through the process, and the process itself needed to be intuitive.
Our Solution
We created a fun and approachable brand that families and active individuals would be drawn to. With cool tones of blues and contrasting pops of red. Exaggerated illustrated characters and shapes were used to show fluidity and staying hydrated on the move.
User Journey
The user journey is displayed in a loop with illustrations and text to show what steps to take.
