Proxima - Brand Identity

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This is our latest design exploration named Proxima - Workout App Brand Identity

Introducing Proxima, the ultimate workout app designed to energize your fitness journey! Our bold branding pairs vibrant orange with deep dark purple, symbolizing the perfect balance of energy and focus. Orange fuels motivation and drive, while dark purple adds a sense of power and control. Together, they create an energetic vibe that inspires users to push their limits. Whether you're tracking progress or smashing your workout goals, Proxima's dynamic identity reflects the intensity and passion of fitness enthusiasts everywhere. Stay motivated, stay in control—Proxima is here to empower your every move!.

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