Boompa!: Brand Identity

Boompa 1/3: Brand identity for Boompa, a lifestyle brand from pro surfer Koa Smith out of the North Shore of Hawai’i. Boompa is a creative expression of the wild inner self screaming to be let out! Throughout the project we explored energetic visuals, a 3-D type exploration and multiple patterns for the brand, and wanted the work to feel like it was moving, and to jump out at you! Boompa’s guiding message of “Let the Wild Out!” meant every aspect of the brand needed to be confident and expressive to showcase and promote this soul and energy. “Boompa is the exclamation mark when you land that new trick, make that goal or win that dance off. It’s claiming back that self confidence and not giving a flying fox!” - Koa