Fintech website | StatUp | Webflow | UI/UX Design
Intro
Here is a website designed specifically for a Fintech startup that aims to radically change the situation with doing business in South Africa.
Request
Most services available in America or Europe do not work in South Africa, which makes doing business much more difficult. It's difficult to accept payments, maintain documentation, and report. That's why the client wanted to change this and asked us to develop a website that would be in line with the spirit of Africa, be people-oriented, have a consistent business style, and at the same time showcase their solution in all its brilliance.
Work process
The task of this project was really interesting because it required us to research the South African market and the African mentality. As it turned out, many things that work in America or Europe don't work there, so if we presented information in that style, the effect would be very weak.
With this in mind, we decided to make the design colorful, using African ornaments and images of representatives of the local population. We chose orange for a reason. These are the colors of the South African dawn. That is why our website is the dawn for business and new opportunities for doing business. The pioneering nature of this startup is constantly emphasized by the ever-moving line that reminds us of the brand's core values of Uniqueness, Security, and Trust.
After the design was ready, we developed the website, animating and adding the necessary functionality.
Features
This is an exciting and large-scale project with unique features.
The website has about 20 pages and continues to grow.
Each page conveys a unique African flavor, aesthetics, patterns, and the country itself with its multinationalism.
All images and icons were specially designed for this project.
There are many cases of real people where the company's product helped change their approach to doing business.
Conclusion
We were able to fully satisfy the client's idea by combining business with national flavor. Today, it is an active and successful startup that is gaining momentum and will definitely gain a large market share.
