Loop | Logo & Brand Identity

In the journey to revitalize Loop Cherries Drink, my focus was on simplicity, authenticity, and minimalism.

The logo, featuring two cherries cleverly replacing the 'O's, captures the essence of the product with a refined yet genuine touch. The color palette, inspired by the rich hues of ripe cherries, reflects an elegant simplicity that aligns perfectly with Loop’s minimalist philosophy. Each design element was thoughtfully crafted to evoke a clean, authentic experience, mirroring the natural simplicity of cherries. This project goes beyond a visual refresh—it's a celebration of simplicity and authenticity in every sip of Loop Cherries Drink.

Project type: Passion/non-commercial

Designer: Raja Karmani