IAM+ – Identity / UI

Identity for will.i.am's tech startup I.AM+ from 2012. The concept here is visually quite self-explanatory which in many ways is a good thing...

This is a true story. The details depicted in this name card took place in Los Angeles in 2012. Out of respect for the celebrity, the details have been changed. Out of respect for the dead, the rest has been told exactly as it occurred...

Apologies there are some glitches here due to compression. This was created in 2012 so if it looks a bit dated – it's because it is! In terms of interface design 2012 is considered quite prehistoric. It's shown here on an iPhone X (due to limitations) but when created it would have been viewed on iPhone 5. Back then this UI was quite modern if you compare it with the Apple interface elements...

With over a billion views on YouTube, one has to wonder — whether the real allure is the refined interface design and brand identity, or is it really about the music?...