IAM+ – Identity / UI

Identity for will.i.am's tech startup I.AM+ from 2012. The concept here is visually quite self-explanatory which in many ways is a good thing...

This is a true story. The details depicted in this name card took place in Los Angeles in 2012. Out of respect for the "celebrity", the details have been changed. Out of respect for those left for dead, the rest has been told exactly as it occurred...