Fueling Freedom Campaign Attock Petroleum

Campaign Objective:

To celebrate Pakistan’s Independence Day by offering a special fuel or car wash deal for customers at Attock Petroleum stations, while also spotlighting Pakistan’s unsung heroes through creatively designed flashcards, Campaign Line "Meri Pehchan Pakistan". The goal is to drive footfall, boost customer engagement, and connect with national pride by honoring those who contributed to the nation’s history but are often overlooked.

Flashcards Design:

• A series of visually captivating flashcards featuring unsung heroes of Pakistan.

• Each card will highlight a hero with a short bio and an inspiring quote.

• Designs will reflect a modern patriotic aesthetic, blending traditional motifs with contemporary design elements.

Standee:

• Concept: Life-size standees placed at the entrance and inside the petrol stations, creating an immediate visual impact.

Pole Signage:

• Concept: Eye-catching pole signs along the roadside leading to Attock Petroleum stations to raise awareness of the Independence Day campaign.