Redefining automotive brand

After 20 years in the automotive market, Auto Podlasie has made the decision to undergo a rebranding process to align with development of the network of showrooms and company services.

In strategic sessions with a marketing team, we defined brand identity framework. The central message of the Auto Podlasie brand revolves around reliability and the delivery of high-quality services. The brand culture and the rich history of the company are strongly reflected in the final logo.

A crucial component of the brand identity is a future-oriented AP symbol. It represents evolution into a provider of digital and mobility services, including a subscription model. To firmly establish the distinctive brand identity of Auto Podlasie, we developed a minimalistic color scheme, based on black, red and green.

"Magda helped us go through rebranding process. From the very beginning, the cooperation was at a very high substantive and qualitative level. All in an atmosphere of cooperation, understanding and a lot of positive energy." Kamila Aleksiuk, marketing manager