Transformation into Well-being

Transformation is a fundamental aspect of life, enabling organisms to adapt, grow, and evolve. It manifests as a change in form, nature, or appearance.

We have designed and developed a brand identity and a website for a coach dedicated to assisting in the fields of personal or professional transformation. Transformational coaching is based on the thesis that reconnecting with one's authentic self activates true and meaningful transformation.

The Fibonacci sequence is an intriguing pattern visible across nature and serves as a metaphor for immersive forms of transformation. It can be observed in flower petals, seed heads, tree branches, shells, human and animal bodies, galaxies, hurricanes, DNA molecules, and even animal fight patterns and stock market trends.

We have based the brand identity on the Fibonacci sequence and the golden ratio. A fundamental shift is represented by geometric figures derived from the Fibonacci sequence. This strong concept is combined with minimalistic typography and a narrow color palette. As visual assets, we use pictures of nature. It is applied into the website, social media, and other collateral materials.