Wherever you want to be - redefining kimono fashion

Wherever brand redefines the popular kimono design to best fit the needs of modern women who seek elegance without compromising comfort. Kimonos are designed as modular sets that can be worn on different occasions and in various circumstances.

Movement, change and flexibility are core values of the Wherever brand. We have designed a brand identity that embodies the power of freedom through a thoughtful logo and a graphic system.

For the brand colors, we chose colors related to the four elements seen in nature, emphasizing the concept of changing destinations. We have also selected two types of typefaces, one dedicated to headlines and the other to longer text paragraphs. Both have an elegant tone. 

The key visual idea presents the products together with a positive message and brand correlation. The main headline incorporates the brand name. Our designs support brand communication both online and offline.