BarBar – Identity

Created in 2004, this logo was designed for a new bar located at 88 Circular Road. In Chinese culture, the number 8 (八) is considered lucky, and a double 8 (八八) is even luckier. Pronounced as "bābā" in Mandarin, the name playfully sounds similar in English to "Bar Bar." This logo concept aims to appeal to multiple cultures and celebrate the auspicious symbolism of the number 88.

Using the Chinese number 8 to create a bamboo–like pattern which has many positive symbolic meanings in Chinese culture, such as: Good luck and prosperity, Longevity and vitality, and Strength and resilience etc