Runtastic

Runtastic is a great name which emanates energy and momentum, a quality well-appreacited by the fitness and health domain. I wanted to channel this energy to motivate the target users and to create a lasting impression.
The percieved idea for the idenitity was to channel the energy and momentum of the brand name and translate that in to a menaingful experienece for the brand itself.

The direction i took was urban/city lifestyle that connects with the users at a personal level. The brand is for the ‘average joe’ who aspires to be fitter and heathier in the hustle bustle of the modern lifestyle. The brand is to motivate, enrgise and jolt you in to becoming a better, fitter you.