Reel for Social Media - Baked by Jamie

I created an Instagram reel for Baked by Jamie, a New York-based baker, that highlighted her personal journey of transformation. The concept centered on her inspiring story of leaving a corporate job to fully embrace her passion for baking. Jamie envisioned the reel with a whimsical, Disney movie-like vibe to capture the magic, adventure, and profound change that came with following her dreams.

I began by presenting the client with the opening and closing frames of her animation.