I created a reel for social media for sam james coffee bar. The idea was to portrait the owner in a comic style with simple lines and make something catchy and cool.

Moodboard

I began by creating a moodboard using images from their social media feed to capture their existing aesthetic. The client also expressed a desire for a clean, minimalistic style that resembled hand-drawn sketches on kraft paper.

Storyboard

After finalizing the style, I created a simple storyboard to present the planned animation to the client.