Hideaway Gallery Brand Identity

I had the opportunity to create the branding for The Hideaway Gallery, a speakeasy-style art gallery tucked away in the back of my favorite coffee shop- and not to brag - features the work of my husband, Spring Break Jake.

I wanted the design to feel elusive and hard to find—This project was about capturing the gallery’s seductive, secretive vibe. The centerpiece of the logo is a pin-up girl to add a touch of retro allure, while barbed wire weaves its way through the mark, forming an “H” in Hideaway and hinting at the clandestine, exclusive nature of the space.

The project brings together a mix of edgy, seductive aesthetics with a bit of mystery. Hidden, but worth the find.

Deliverables:

Brand Naming  ·  Logo Design ·  Secondary Logo Design · Typography · Custom Wordmark · Brand Color Palette · Signage · Stationary  · Strategy