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Challenge

RAGS entered a competitive market with a focus on quality, custom-made scrubs. They needed to establish themselves as the go-to brand for medical professionals seeking stylish and functional gear.

Solution

We positioned RAGS as a brand that empowers healthcare heroes through exceptional medical wear. Highlighting the belief that “excellence demands excellent gear,” we crafted a cohesive brand identity across messaging, product design, packaging, and online presence. The iconic logo reflects RAGS’ dual focus on style and supporting medical professionals in their lifesaving work.

Services Provided

• Brand Strategy

• Brand Identity

• UX/UI design

• Consumer Product Design

• Animation

Result

RAGS is poised to become the premium choice for medical wear, offering a unique blend of quality, customization, and style for current and future generations of healthcare heroes.

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