Vintage Fruit Crate Inspired Badges

These badges were designed to visually represent HMC Farms’ product diversity, including flavor profiles, availability, and the distinction between organic and non-organic products. They help communicate key information quickly and engage users without overwhelming them with too much text or complexity. We helped bring an energized approach to life by drawing inspiration from their history and old fruit packaging. The badges we created were inspired by old fruit crates and packaging, resulting in hand-drawn, scrapbook-style elements that evoke a sense of tradition and freshness.

See the full brand refresh.