We carefully considered the user experience and branding when designing for Travelwins. Their company goals are to sell raffles for travel and luxury experiences. While a percentage of their profits are donated to charities in the neighbouring rural areas.

We started by creating a clear and concise landing page that explained the raffle and its prizes. This page included a prominent call-to-action for users to enter the raffle being highlighted for the day. A sense of urgency with a countdown clock/ limited-time offer to help increase participation.

Next, we thought about how to display the travel prizes. We used high-quality images (professional & third party supplied) and detailed descriptions to help users visualise the experience they could potentially win. We also clearly stated any restrictions, such as blackout dates or travel limitations. To encourage users to enter the raffle, we offered incentives such as discounts or bonus entries for sharing the raffle on social media.

Lastly, we made sure the website was easy to navigate and user-friendly. We used clear and descriptive links and textfields, category filters and sorting filters, throughout the site to ensure a smooth user experience. With these design considerations in mind, we created an exciting and engaging experience for users to enter the competitions.

Branding

Creating a brand based on travel, luxury prizes and gamification needed to walk the tight line of building excitement, while building trust. We opted to keep the logo minimal and clean with an icon that would be easily identifiable, but also unique enough to stand alone. The zesty lime green and pop of pink are used to purposefully direct the users attention.