W-Trade | Brand Identity

W-Trade is a trade school created by Warshauer Electric Supply in 2021. I was tasked with developing a complete brand identity system for the school, with the goal of attracting young adults and people in their twenties who want to learn hands-on skills. The school initially focused on electrical contracting, offering a course called 'Intro to Electrical Contracting' that prepared students to enter the field and helped them secure jobs after graduation. Since then, the school has expanded from one location to three, with courses now offered in both English and Spanish. In addition to designing the brand identity, I also created uniforms, wall art, signage, a graduation certificate template, digital ads, and print ads featured in prominent magazines such as NJLM and Industry, all of which received positive feedback.